Why We Pick What We Pick

We don't list products we wouldn't buy ourselves. Every mouse, keyboard, and pad on APEX went through the same research process — Reddit threads, YouTube reviews, sensor comparisons, and seller vetting on AliExpress. If the community consensus isn't there, or if the seller track record looks shaky, it doesn't make the cut.

Israeli gaming stores mostly stock whatever the local distributors push — which means you're buying the brand, not the gear. You're paying for a logo and a local warranty sticker on a product that may have been spec'd for the mass market three years ago. The sensors, switches, and build quality that serious players actually care about? Often missing from the conversation entirely.

Our selection criteria are straightforward: sensor quality (is it a current-gen PixArt chip or something worse dressed up in marketing?), build quality (does the scroll wheel rattle? do the clicks feel consistent?), seller track record (how many units sold, what's the defect rate, does the seller respond to issues?), and value versus mainstream alternatives. If a ₪150 mouse from a Chinese brand outperforms a ₪400 name-brand mouse in every category that matters — we'll tell you that.

If you're looking at something on the site and want to know more about how we chose it — or if you're trying to decide between two products — just ask. WhatsApp is the fastest way to get a direct answer.